In graduate school, i read lots of his books and he is quoted in my thesis. Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Sarah doody argues that product storytellers play a central role. Transmedia storytelling and communicating about the future. Transmedia storytelling is an evolving concept within the context of the communication and media industry. Email citation this article is widely considered the first instance in which a description of transmedia storytelling is presented in depth. This article outlines some of the key principles of transmedia storytelling in order to provide a basic framework that. Harry potter, a series of fantasy novels created by j. In transmedia storytelling, the first chapter of a narrative might be a tv show, the second a film, and the third a video game much like pokimon in the example above. In transmedia storytelling, narrative is central to the story. This is a conventional path in transmedia storytelling within the entertainment industry as the traditional media like print. Transmedia storytelling which is also called transmedia narrative 1 is the method of telling a story or story experience through different formats using the stateofthe art digital technologies.
It is hard to define what is and what is not, transmedia. The 7 literacies of transmedia storytelling designer librarian. Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms for entertainment, advertising and marketing, or social change. Henry jenkins is one of the leading researchers studying transmedia, fanfiction, and media consumption. This article is widely considered the first instance in which a description of transmedia storytelling is. However what distinguishes it from other multi media stories is described by henry jenkins as each new text making a distinctive and valuable contribution to the whole henry jenkins, transmedia storytelling, 2003. When marsha kinder wrote about transmedia in playing with power in movies, television, and video games 1993, she was describing a set of iconic characters, such as the teenage mutant ninja turtles or the super mario brothers, who were recognizable across a range of media platforms, even if there was little or no integration of their stories. Transmedia storytelling is described by henry jenkins 2003a, p1 as the flow of content across multiple media channels. Rowling has expanded into a worldwide franchise because of the successful use of transmedia storytelling. This article is pretty technical and long, but really great. Sarah doody argues that product storytellers play a. Pdf getting started in transmedia storytelling 2nd. Transmedia storytelling communication oxford bibliographies. Ideally, each medium makes it own unique contribution to the unfolding of the story.
Transmedia storytelling an overview sciencedirect topics. Transmedia storytelling, as it is defined by henry jenkins, represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Transmedia storytelling conference paper pdf available. Popular transmedia books showing 150 of 171 a creators guide to transmedia storytelling. The matrix is entertainment for the age of media convergence, integrating multiple texts to create a narrative so large that it cannot be contained within a single medium jenkins, 2006b, p. Transmedia storytelling refers to a new skenovano pro. Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels. Seven principles of transmedia storytelling from henry. And last but hardly least, i want to thank henry jenkins iv, who has always made intellectual contributions to my work but who was cen tral to the development of chapter 2 of this book, helping to connect me with the leaders o survivorf the fan community.
To further prove the successful transmedia storytelling implementation in the pokemon franchise, it is mandatory to observe how the 7 core principles of transmedia storytelling, presented by prof. It is generally understood as a story that is told across multiple media platforms. Star wars is a commercial supersystem of transmedia intertextuality, or what henry jenkins, marc steinberg, and colin b. If you work in marketing, entertaining, or advertising, transmedia storytelling is a musthave tool for pulling people into your world. He explains that ideally, transmedia storytelling should facilitate creative expansion by exploiting the creative capacity of each media platform. Jan 15, 2003 in the ideal form of transmedia storytelling, each medium does what it does bestso that a story might be introduced in a film, expanded through television, novels, and comics, and its world might. Only a few months before the producers guild sanctioned the role of transmedia producer, henry jenkins, the professor who was among the first scholars to define transmedia, assembled a list of seven principles of transmedia storytelling in a pair of late2009 blog posts. In other words, the study of ts, a concept introduced by henry jenkins 2003, could be enriched. Star wars and the history of transmedia storytelling sean. Aug 30, 2015 in this special lecture held on 10 july 2015, dr. Transmedia storytelling offers childrens and teen librarians at public libraries, k12 school librarians, and educators an effective method for bringing story to youtha perfect fit for today. A creators guide to transmedia storytelling andrea phillips.
The implementation of transmedia storytelling by marvel. Pdf getting started in transmedia storytelling 2nd edition. Star wars and the history of transmedia storytelling on jstor. Jenkins, 2007 looking at marvels homepage it is involved horizontally over a few. Transmedia storytelling, corporate synergy, and audience. Feb 12, 2015 henry jenkins is one of the leading researchers studying transmedia, fanfiction, and media consumption. The literature on transmedia storytelling suggests that transmedia. Why do you need a creators guide to transmedia storytelling. Transmedia storytelling in television 2 middlebury college. For jenkins, transmedia storytelling practices may expand the potential. Download it once and read it on your kindle device, pc, phones or tablets. This is the second edition of robert prattens massively popular getting started in transmedia storytelling.
How to captivate and engage audiences across multiple platforms hardcover. The idea can be defined as a story that unfolds across multiple media outlets and platforms, and in which a portion of the end users take an active role in the process of expansion. Harry potter originally a published series, consist of 7 novels and was eventually was produced into movies. In this paper, i present a definition of transmedia storytelling. Here, he details seven core principles to telling mixedmedia, interactive stories transmedia in his words.
Some argue that it is actually, just the end of a spectrum of how well a single story is able to be comprehended across media. Henry jenkins 2006 has extended kinders work particularly through his discussion of one such logic, transmedia storytelling, whereby elements of a story develop across multiple media platforms to constitute a larger story world. Transmedia teaching and learning in the digital world. Sep 19, 2012 henry jenkins sees that, transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Transmedia storytelling is the use of multiple media graphic novels, video clips on youtube, blogs, twitter, and enhanced ebooks, for example to tell one or more related stories set within a common storyworld. There is sure to be some overlap between these different transmedia logics, but also differences. Convergence culture and transmedia storytelling 4 convergence is defined as being the erasure of distinctions between media baran and davis, p. Among the many interrelated forms of convergence, henry jenkins chooses to focus on the part of the spectrum that transmedia storytelling falls undercultural convergence. Henry jenkins 2006 notes that developments like digitization and new patterns of cross media ownership beginning in the 1980s helped drive convergence. The 7 literacies of transmedia storytelling designer. Moving characters from books to films to video games can make them stronger and more compelling. Nov 15, 2016 in my own recent writings, i talk about transmedia locations and logics location refers to the context from which transmedia products emerge, so that the struggle of indie media producers in manhattan to find a business model to sustain alternative reality games, often in collaboration with the advertising, publishing, or recording industries looks different from, say, the transmedia. Transmedia storytelling, jenkins writes, is the art of worldmaking, the process of designing a fictional universe that will sustain franchise development, one that is sufficiently detailed to enable many different stories to emerge but coherent enough so that each story feels like it fits with the others. Transmedia play herrstephenson and alper 20, another transmedia logic, is a related.
Its a practical guide to developing crossplatform and pervasive entertainment written by a thoughtleader and early practitioner. From transmedia pioneer andrea phillips, this is the first major, comprehensive resource to feature instruction on the principles of storytelling, platform selection, execution, bigpicture strategy and structural considerations plus case studies of milestone transmedia projects and interviews with more than a dozen leading transmedia creators. Henry jenkins in 2009 22 relate to the pop culture phenomenon. Jun 21, 2010 transmedia storytelling is one of a range of transmedia logics, which might also include transmedia branding, transmedia performance, and transmedia learning. Jenkins suggests that the result of this combination is transmedia storytelling, or the telling of a story using multiple media types. Henry jenkins 2007 describes transmedia storytelling as the process of telling integral components of a fiction systematically across various media channels in order to create a coordinated and comprehensive entertainment experience.
Jenkins the god of convergence media, explains to the audience concepts such as participatory culture, media convergence, transmedia. Harvey, among others, have more recently described as the phenomenon of transmedia storytelling. One of the greatest challenges in transmedia game development is crafting a believable story universe that persists across multiple media without. Culture of democracy with david thorburn, in henry jenkins and. How to captivate and engage audiences across multiple platforms kindle edition by phillips, andrea. What are some good examples of transmedia storytelling. The study of transmedia storytellinga concept introduced by henry jenkins, author of the seminal book convergence cultureis an emerging subject. Chapter 3 examines the matrix franchise as an example of what i am calling transmedia storytelling. Henry jenkins defines transmedia storytelling as a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. In the ideal form of transmedia storytelling, each medium does what it does bestso that a story might be introduced in a film, expanded through television, novels, and comics, and its world might. Henry jenkins how a transmedia strategy enriches a story.
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